The business potential of social networks is immense. Brands can leverage social media platforms to successfully drive their objectives across the marketing funnel, from raising brand awareness to increasing store visits. But to be able to accomplish this, effective social media management is a must. The more goals you want to achieve through social media marketing, the more people dedicated to this channel you are going to need. This demand will eventually lead to building complex social media team structures. If you are a large brand, you might even have multiple teams in different offices and regions of the world, leveraging different strategies to meet different targets.