A social media and web manager is responsible for utilizing consistent interactions and engagements with the public on social media and web platforms on behalf of the business. They create and implement content strategies, gather engagement information, etc. Additionally, web and social media managers looking for trends in client interactions to assist develop online promotions that increase building brand loyalty. Effective social media and web managers know how to engage and interact with random people. One should know how to leverage on making sure that all monitoring tools for review and analysis must align with the brand’s objectives. They also must be observant of the latest trend in web designing and development, the same goes for social media to increase engagements and garner more followers.
Key Responsibilities:
Social Media Manager
- Uses social media and web marketing tools to promote the company’s brand
- Develops social media and web calendar updates
- Analyzes the company’s digital marketing plan and social media strategy and identifies strategic weak points and makes recommendations for improvements.
- Engages people, leverages monitoring tools for insights, and aligns work with a brand's goals.
- Analyzes engagement data, identifies trends in customer interactions, and plans digital campaigns to build community online.
Website Development Manager
- Planning, implementing, managing, monitoring, and upgrading the organization's website.
- Ensuring that the website is protected by enabling the appropriate security measures.
- Conducting content audits to eliminate redundant and/or duplicate information.
- Creating appropriate website content aligned with the organization’s strategy.
- Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.