A social media and web manager is responsible for utilizing consistent interactions and engagements with the public on social media and web platforms on behalf of the business. They create and implement content strategies, gather engagement information, etc. Additionally, web and social media managers looking for trends in client interactions to assist develop online promotions that increase building brand loyalty. Effective social media and web managers know how to engage and interact with random people. One should know how to leverage on making sure that all monitoring tools for review and analysis must align with the brand’s objectives. They also must be observant of the latest trend in web designing and development, the same goes for social media to increase engagements and garner more followers.