A Search Engine Optimization specialist, often known as an SEO specialist, evaluates, tests, and modifies websites to make them more search engine friendly. It helps websites and social media accounts rank higher in the search results when get accessed via search engines like Google, Yahoo, or Bing.
An SEO Specialist may improve a website’s exposure on top online search engines by doing keyword research and utilizing SEO tools like Google Analytics, which has significant advantages for any business. Some may also collaborate closely with other marketing team members to create new projects or improve social media account management to increase user engagement and traffic.
Key Responsibilities:
- Creates optimization tactics that boost the company's website's position in search engine results
- The SEO Specialist will carry out experiments, gather and evaluate data and outcomes, find patterns, and uncover insights while running paid search ads in order to maximize ROI.
- Works closely with the web development team to make sure that all website content complies with SEO best practices.
- Drives SEO in content production and content marketing by collaborating with the editorial and marketing departments.
- Determines the effectiveness of an SEO campaign, and tracks daily performance data using SEO tools like Google Analytics.
- Enhances website search results, and provides engaging and high-quality website content, such as blog entries and page descriptions.