An online marketing specialist is responsible for creating, implementing, and overseeing marketing campaigns that advertise a business and its products and/or services. This includes digital marketing components such as content, email, SMS, social media, SEO, paid search, and more. This position plays a crucial role in brand awareness and recognition within the digital space as well as increasing website traffic and attracting leads and customers. The online marketing specialist must understand the many different facets of digital media and the role they play in the digital marketing space.
Key Responsibilities:
- Creates and administers every element of the business's digital marketing efforts.
- Creates strategies to increase online activity on the company's website and social media channels
- Tracks down results on paid search, PPC, and SEO campaigns
- Enhances online visibility and brand recognition through vital campaign strategies and initiatives
- Keeps updated on the latest trend in digital marketing and stays on top of new technical developments and possibilities