A Marketing Communications Specialist must have a knack for business writing and enjoy working closely with a variety of content ranging from proposals to white papers, to storyboarding short-form videos. The main focus of a marketing communication specialist is to ensure their company’s product or service to stand out amongst competitors in the market, so prospective clients notice them. This is in addition to his or her task of communicating with clients and advertising to new ones through social media and other online platforms.
Key Responsibilities:
- Creates collaterals like articles, blog posts, press releases, event information, social media campaigns, and storyboard for graphics and videos
- Collaborates with the marketing and sales team to coordinate articles or posts for publication in the company newsletters on social media and website
- Drafts, coordinates, and formats or edits proposals to prospective clients; coordinates team peer review and finalization of outputs
- Proofreads all written communications to ensure consistency of message and professional coherence of materials
- Makes periodic updates to marketing collateral materials, including blogs, articles, web and social media contents