Customers who use live chat online benefit from immediately having their questions answered without the hassle of connecting to a call center. This has the result of increasing your sales as the people who reach out are ones who are already engaged with your products and services and just want more information that will push them to buy. Enabling live support chats on your website also improves your business’s efficiency as a single live chat agent can conduct multiple chats at a time. Live chat support is a function you can’t afford to ignore. It is proven to boost conversion rates by providing unparalleled convenience for customers.