Database management has become more important as the volume of business data has grown. Rapid data growth creates a wide variety of negative conditions, including poor application performance and compliance risk, to name a few. Database management comprises a number of proactive techniques to prevent the deleterious effects of data growth. Database management does not have one objective. There are many, including performance, storage optimization, efficiency, security, and privacy. By controlling data throughout its entire lifecycle, from creation through retirement, organizations can prevent events that degrade efficiency and revenue and boost data integration for greater business intelligence.