Business blogging is an increasingly popular way to connect with existing and prospective clients. As the business seeks to relate and communicate with clients through multiple channels – from social media to some dynamic content on information blasts, your website functions as a marketing tool and asset. The most common way to quickly make your website discoverable on the web is to always publish new and updated content and collaterals, including new blogs. If you produce informative and engaging articles, then you will also find that other sites may choose to link to them, thus expanding your reach with no extra effort. And if a reader likes a particular blog piece, they may share it on social media channels, expanding that reach even further.
Key Responsibilities:
- Writes, edits, publishes, and promotes content on the website and social medial links
- Analyzes the current industry trends for possible opportunities to attract new readers or create stronger, more engaging content.
- Monitors responses to posts via the website, social media, or other platforms to better understand the audience and what other content would interest the most
- Invites other bloggers, experts, or other notable guests to contribute content to the webpage.
- Promotes new information drives and posts using advertisements, emails, social media, and other methods to alert and attract new readers.